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LUVU Beauty's Truly Natural Black Magic and Espresso mascara is a true gem. The formula is drier than your typical mainstream mascara, and you need to spend a little more time with it to get a mega lash effect, but the ingredients and the outcome make the extra time well worth it. With a curl of the lashes and two coats of this mascara, you'll get colour, volume and length, without the chemicals! A female-run start up, LUVU Beauty, based in Ontario, is fronted by Tira Wooton, yet another cancer survivor with a passion for non-toxic beauty. Everyone deserves, and should have, a healthy and natural option available to them!
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